The organisers of the Cannes Lions International Festival of Creativity have announced the launch of Lions Live.
Lions Live aims to be a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. It will comprise of masterclasses and hangouts with creative industry veterans and talks from speakers who had confirmed participation in this year's festival. Lions Live will 'peak' during the original dates of the festival, 22-26 June.
The platform will also feature 'Future Gazers' – a collection of industry experts who will assess how Covid-19 has transformed the way the industry will need to approach Cannes Lions’ already-announced 2020 themes. It will showcase the best responses to the current crisis from the global creative community.
Access to Lions Live Matters will be free of charge to all.
The Work, a subscription-only archive of more than 2,00,000 Lions campaigns and 1,600 Festival talks - will be made freely accessible to all throughout the original festival week.
During June anyone will be able to access a specially curated course of lessons taken from the Cannes Lions masterclass series on 42courses.com.
Simon Cook, managing director, Cannes Lions, said, “In order to drive progress through creativity, and support our community at this difficult time, we want to provide the global industry with the opportunity to learn and network throughout June and beyond. For the first time in nearly 70 years, we are unable to bring the industry together in one physical place in June. Lions Live: Creativity Matters will provide a virtual platform for the industry to collaborate, learn and problem-solve, because now more than ever, creativity really does matter.”