India added four more Lions to its account on 21 June, as awards in six categories were announced at the Cannes Lions International Festival of Creativity 2016.
McCann Worldgroup bagged a Silver and Bronze for 'The Dancing Letters' for Maharashtra Dyslexia Association in the Design category.
J. Walter Thompson also bagged a Silver in Design for 'Blood Banking' for Indian Red Cross Society.
BBDO India won a Bronze for 'Share the Load' for Ariel Matic in the Creative Effectiveness category.
None of the Indian shortlists in PR, Outdoor and Product Design converted to metal. Also announced were winners in Digital Craft, in which India had no shortlists.
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Watch the film conceptualised by The Womb here