Campaign India Team
Apr 22, 2016

Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie

Ariel and P&G win Brand and Marketer of the Year honours; Enormous, Ogilvy India strike Gold

Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie
 
Mullen Lowe Lintas India won the Agency of the Year title at the Apac Effies 2016 competition, winning a Silver and seven Bronze awards at the awards night on 21 April in Singapore. 
 
BBDO India’s ‘Share the Load’ won the Grand Effie, besides two Golds and  Silver, propelling Ariel Matic to the Brand of the Year title, P&G to Marketer of the Year, and contributing to BBDO Worldwide winning the Agency Network of the Year title.
 
Among Indian agencies to win Gold were Ogilvy & Mather for work on the Akanksha Foundation, and Enormous Brands for its work on Shop Clues.
 
Indian winners, by category:
 
GRAND EFFIE
 

Ariel - Share The Load

GoodWorks - Brand

Procter & Gamble India

BBDO India

 

GOLD

Entry Title

Category

Client

Agency

 

Ariel - Share The Load

 

GoodWorks - Brand

 

Procter & Gamble India

 

BBDO India

Ariel - Share The Load

Brand Revitalisation

Procter & Gamble India

BBDO India

Introducing India to Commute Commerce

David vs Goliath

Clues Network

Enormous

Ariel - Share The Load

GoodWorks - Brand

Procter & Gamble India

BBDO India

A for Anthem

Small Budget-Services

The Akanksha Foundation

Ogilvy and Mather

 

SILVER

Reversing the Curse of Concentrates

Beverages Non-Alcohol

Mondelez India Foods

Bates India

Democratising Money Transfer

Financial Products & Services

Vodafone India

Ogilvy & Mather Advertising

Ariel - Share The Load

Household/Home Products & Services

Procter & Gamble India

BBDO India

Fool-proof Internet Service

Asia Pacific Brands

Idea Cellular

MullenLowe Lintas Group

End Acid Sale

GoodWorks – Non Profit

Make Love Not Scars

Ogilvy & Mather

 

BRONZE

OMRON: Your Voice, Their World

Corporate Reputation/Professional Services

Omron Automation India

McCann Worldgroup

The Suffering of Buffering

Media, Entertainment & Leisure

Google, India

MullenLowe Lintas Group

Cellphone to Sellphone

Other Products & Services

OLX India

MullenLowe Lintas Group

Wish Chain

Retail

Flipkart Internet

MullenLowe Lintas Group

Teaching India the Dettol Habit

Brand Revitalisation

Reckitt Benckiser (India)

McCann Worldgroup

View the full list of winners at www.apaceffie.com.

Also read: Apac Effie Awards 2016: 39 finalists from India

Source:
Campaign India

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