Campaign Staff
Jun 30, 2023

Cannes daily global podcast episode 6: Festival review and GUT on winning agency of year

Campaign editors look back on the five-day Lions festival and talk to GUT, the five-year-old independent agency from Buenos Aires, which stormed to victory as the Agency of the Year

Cannes daily global podcast episode 6: Festival review and GUT on winning agency of year

Campaign's team of global editors Maisie McCabe, UK editor of Campaign, Gideon Spanier, UK editor-in-chief of Campaign, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Alison Weissbrot, editor of Campaign US, and Raahil Chopra, editor of Campaign India, look back on the highlights of the festival and discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois, whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.

 

Plus they talk to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year—as well as three Grands Prix. 

 

Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.

 

Campaign hosted the daily podcast during the five-day festival—with a different mix of editors and journalists who were on the ground in Cannes talking each day.

 

Find the rest of the episodes here or where you get your podcasts.

 

 

(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

4 hours ago

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

4 hours ago

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

4 hours ago

Rain, rappers and a whiskey workaround

Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.