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Campaign India tries to understand the role played by news media in influencing voters in the general electionsIn December last year, senior Bharatiya Janata Party leader L K Advani cautioned his party leadership and cadres to exercise restraint when making TV appearances. The advice came as a result of some ‘controversial statements’ made by Jaswant Singh about the Kandahar hijacking. Advani, an old-hand when it comes to tapping the pulse of the voters, understood the influence media has on the voting population and took necessary actions.
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