Campaign India Team
Apr 24, 2009

Can news media affect the way India votes?

Campaign India tries to understand the role played by news media in influencing voters in the general electionsIn December last year, senior Bharatiya Janata Party leader L K Advani cautioned his party leadership and cadres to exercise restraint when making TV appearances. The advice came as a result of some ‘controversial statements’ made by Jaswant Singh about the Kandahar hijacking. Advani, an old-hand when it comes to tapping the pulse of the voters, understood the influence media has on the voting population and took necessary actions.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Nikhil Mathur to exit India TV
Media
Mar 11, 2023
Campaign India Team

Nikhil Mathur to exit India TV

India TV launches in the UAE
Media
Oct 18, 2022
Campaign India Team

India TV launches in the UAE

Vinay Maheshwari resigns from India TV
Media
Oct 07, 2022
Campaign India Team

Vinay Maheshwari resigns from India TV

India TV adds sign language interpretation for Aap Ki Adalat
Media
Feb 28, 2023
Campaign India Team

India TV adds sign language interpretation for Aap ...

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
6 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
7 hours ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
10 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
11 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.