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Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Sam Balsara, chairman and MD, Madison World, Prabha Prabhu, executive director, partner, Kartik Mani, national creative director,Madhukar Dhoiphode, senior creative director Accounts won: Italicks, Centrum, Cinemax, Kwality Ice Creams (Middle East), Jo SoapAccounts lost: Dale Carnegie, Everest Roofing
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.