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Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Sam Balsara, chairman and MD, Madison World, Prabha Prabhu, executive director, partner, Kartik Mani, national creative director,Madhukar Dhoiphode, senior creative director Accounts won: Italicks, Centrum, Cinemax, Kwality Ice Creams (Middle East), Jo SoapAccounts lost: Dale Carnegie, Everest Roofing
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