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Type of agency: AdvertisingCompany ownership: iris WorldwideKey personnel: Alok Lall, MD, Kenneth Augustine, creative director, Partho Sengupta, creative director, Yogesh Lall, AVP-operationsAccounts won: Sony Ericsson, Shell Helix, Nine dot Nine Media, Taylormade, Yum Restaurants, Maruti SuzukiAccounts lost: Dish TV
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.