Campaign India Team
Feb 13, 2020

Cabinet ministers urged to increase 'welfare advertising'

Countrywide outreach campaign will be carried till 31 March.

Prakash Javadekar at Goafest 2014
Prakash Javadekar at Goafest 2014
I&B Minister, Prakash Javadekar, has urged all ministries to expedite the government's 'Har kaam, desh ke naam' campaign according to media reports.
 
This follows BJP winning just eight seats in the Delhi Assembly elections, results of which were announced on 11 February 2020. According to the reports, the countrywide outreach campaign will be carried till 31 March. 
 
The cabinet ministers have been asked to advertise about their public welfare work through TV, newspapers, outdoor and digital mediums.
 
According to the reports, Javadekar wrote a letter on 11 February 2020.
 
“I want to bring to your attention that from February 15, 2020 to March 31, 2020, it is required to publicise the public welfare works of this government through television, newspapers, outdoor (advertisements) and through the digital medium. Hence, this is to request you to prepare a campaign on those programmes of your ministry that will benefit the public. This time, the advertisements will be broadcast on the theme ‘Har Kaam Desh Ke Naam’."
 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

21 hours ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

1 day ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

1 day ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.