Campaign India Team
Feb 13, 2020

Cabinet ministers urged to increase 'welfare advertising'

Countrywide outreach campaign will be carried till 31 March.

Prakash Javadekar at Goafest 2014
Prakash Javadekar at Goafest 2014
I&B Minister, Prakash Javadekar, has urged all ministries to expedite the government's 'Har kaam, desh ke naam' campaign according to media reports.
 
This follows BJP winning just eight seats in the Delhi Assembly elections, results of which were announced on 11 February 2020. According to the reports, the countrywide outreach campaign will be carried till 31 March. 
 
The cabinet ministers have been asked to advertise about their public welfare work through TV, newspapers, outdoor and digital mediums.
 
According to the reports, Javadekar wrote a letter on 11 February 2020.
 
“I want to bring to your attention that from February 15, 2020 to March 31, 2020, it is required to publicise the public welfare works of this government through television, newspapers, outdoor (advertisements) and through the digital medium. Hence, this is to request you to prepare a campaign on those programmes of your ministry that will benefit the public. This time, the advertisements will be broadcast on the theme ‘Har Kaam Desh Ke Naam’."
 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Blog: SonyLiv's Undekhi roasted for promotional ...

The author looks at back promotions that have gone wrong

2 days ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

2 days ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here