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Rediffusion Y&R’s chief strategy officer, Arvind Mohan has been appointed to the Global Y&R Planning board with immediate effect. The Global Planning board, which works as a think tank for ideas and challenges affecting the communication industry across the Y&R network, consists of members from diverse markets.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.