Brainlabs has announced the acquisition of Nabler.
Nabler is a specialist in the data services space and with this acquisition, Brainlabs aims to boost its data science, data engineering, CRO and digital analytics functions.
With this, the UK-based company that launched in 2012, has entered into India, its second office in Apac, after launching in Singapore last year.
Nabler was founded in 2004 with offices in India and the USA. The India team will continue to be led by Seby Kallarakkal, founder and CEO, Nabler, who will report to Mark Fagan, CEO - Apac, Brainlabs.
Brainlabs was founded by Daniel Gilbert, a former Google employee. The agency aims to build a more scientific approach to digital media.
The acquisition is the second within a week following Brainlabs’ purchase of data-led influencer marketing experts Fanbytes.
Kallarakkal said, “Our mission is to inspire confidence in marketers to take data driven decisions. And we found in Brainlabs the perfect partnership that will allow us to execute this mission across a large number of global brands. We are excited to be part of a global agency like Brainlabs and scale our operations here in India.”
Gilbert said, “We love data! It is, and will always be, at the heart of Brainlabs which is why I’m so excited about this move. In Nabler we found a kindred spirit not just in their love for data but also their people-first culture and thirst for excellence.”
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