Campaign India Team
Jan 06, 2023

BlissClub appoints Soumen Samanta

Moves from Meesho

BlissClub appoints Soumen Samanta
BlissClub has announced the appointment of Soumen Samanta as chief revenue officer. 
 
He will spearhead the company’s journey to build a INR 1000 crore profitable business over the next two-three years, both online and offline. He will also be tasked with building move wear brands for women in India.
 
Prior to this, Samanta was senior director - growth, Meesho.
 
Samanta said, “I’m super excited to partner with Minu and the fantastic team at BlissClub for this pivotal phase in the brand's journey as we enter new markets, categories and channels with tech and a user-first lens. In a very quick span of time, BlissClub has built a strong community with the vision of being a catalyst in the active lifestyle revolution in India and the same reflects in our best-in-class NPS, a great set of investors onboard and the exponential growth so far. While the current focus will be on building insanely comfortable activewear for every woman's movement and cracking retail expansion, I am personally thrilled about building a one of its kind community first platform in this domain with a good online-offline synergy and lay the foundation of BlissClub becoming a global force coming out of India in this decade.”
 
With over nine years of experience, he has also worked with companies like Swiggy, Myntra, Landmark Group and Aditya Birla Group, among others. 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Globant's Gut Network to house all marketing ...

The technology company is also opening two new international offices for the agency.

11 hours ago

Why AI cannot yet solve advertising’s measurement ...

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

11 hours ago

Meet the new director of Spikes Asia

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

12 hours ago

Why Shah Rukh Khan still rules India’s brand ...

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?