Black Swan Life Communications has bagged the creative mandate of Sakthi Finance, a 60-year-old NBFC engaged primarily in commercial vehicle financing. It is part of the century-old Sakthi Group.
An integrated communication campaign including TV will be released across South markets in three to four months, following a designing and re-branding exercise, informed the agency. The communication is expected to have 'some' visibility nationally.
Sukumar Menon, founder and creative head, Black Swan Life Communications, said, "It is extremely exciting and it is going to be challenging to work on a brand with such strong roots and loyalty across its customer base as Sakthi Finance. We see strong synergies in the teams with the shared objective to retain and enhance current brand ethos while propelling the brand into a new phase of growth and expansion. We are looking forward to a long and successful partnership with such an iconic brand and dynamic team.”
Shruthi Balasubramaniam, head - special projects, Sakthi Finance, added, "We at Sakthi Finance are eager to work with Black Swan Life because of the thought that goes into their creative work and their willingness to produce results after understanding the nature of their client."