Campaign India Team
Oct 18, 2010

Bennett, Coleman & Co launch Brand Capital

Brand Capital will provide firms with funds for advertising

Bennett, Coleman & Co launch Brand Capital

Bennett, Coleman & Co Ltd has launched its strategic investment business, Brand Capital. The new venture from The Times Group will look to provide long term funds to growth oriented enterprises for their advertising.

Commenting on the launch of Brand Capital, Ravi Dhariwal, chief executive officer, Bennett, Coleman & Co Ltd (BCCL) said, “Our business of funding advertisers for their media solutions has grown significantly and several business houses have successfully leveraged this innovation from the Times Group through advertising to accelerate the growth of their brands and corresponding enterprise value. As the business evolves and continues to grow at a rapid pace, it was imperative to align the brand name with the core business of providing advertising capital to enterprising India and set us apart from the many namesakes that have made private treaties generic.” 

Dhariwal added, “Our focus in The Times Group continues to be the growth of advertisement revenue and Brand Capital would bring in new and emerging product and service businesses to the world of brands, especially in the print medium.” 

On the misperception in certain quarters of the media, Dhariwal said, “The Times Group continues to maintain the highest standard of editorial independence and the stringent Chinese walls ensure that none of our advertising clients including investee companies have any influence on the editorial content of our publications. The Times Group believes in self regulation and we have been disclosing the names of the investee companies on the website for a long time now and also disclose our equity stake in investee companies in related articles during their DRHP period. We will continue to enforce this inviolable code and focus on what we do best, delivering unparalleled value to readers and advertisers.”

Source:
Campaign India