BBH India has announced the appointment of Piyush Aggarwal to lead digital strategy. Aggarwal joins the agency from SapientRazorfish where he was digital media director (India).
His mandate at the agency is to integrate data-driven proprietary digital solutions for BBH India's clients. He will report to Sanjay Sharma, managing partner and head of strategy, BBH India.
Sharma said, “Piyush joins us at an important growth phase in our journey. He has great experience in leading multiple facets of digital marketing and a rare knack for using data to deliver innovative, ROI driven digital solutions. His understanding of consumers, experience in working with different technologies as well as enthusiasm will be great assets for the agency. His addition will further strengthen our digital core. I am excited to have him on board. ”
Aggarwal said, "Big data and data driven digital thinking have climbed to the top of brand’s agenda across all corporates. I am excited to join BBH’s young and nimble flock. My role as digital strategist would be to put digital at the heart of their existing creative and strategic thinking and create omni-channel brand experiences and customer engagements for all their clients”
He has also worked with Microsoft, Havas and Quasar.