Bayer assigns creative duties to Infectious Advertising

Infectious Advertising, has bagged the creative duties of five brands under Bayer’s Crop Science division, a global enterprise in the fields of healthcare and agriculture.

 

The agency will be tasked with strategising and deploying creative campaigns for Bayer’s brands, including Arize, Dekalb, Laudis, Nativo and Vayego, in multiple tiers and markets across the country.

 

The account was won post a multi-agency pitch and will be handled by Infectious Advertising’s Mumbai office. 

 

Ravishankar Cherukuri, VP marketing (IBSL), Bayer Crop Science, said, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate with the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”

 

Nisha Singhania, director and co-founder, Infectious Advertising, said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”