Publicis India has announced the appointment of Vikash Chemjong and Basabjit ‘Tito’ Majumdar as national creative directors.
The duo will be heading creative in New Delhi and report to Ajay Gahlaut, CCO and MD, Publicis India. They move from Ogilvy where they were group creative directors.
Gahlaut said, “It is with great pleasure and excitement that I welcome Vikash Chemjong and Basabjit ‘Tito’ Majumdaras NCDs and creative heads of the Delhi office. I am sure their joining will give us a new energy and help in transforming our creative product. I have been fortunate enough to have worked with them for more than a decade and I can vouch for their talent, passion and commitment to the highest creative standards.”
Srija Chatterjee, MD, Publicis India, added, “Our creative offering in New Delhi now receives a huge boost with the coming in of Vikash and Tito. Based on the work they’ve put out in the past, I’m confident that the teams will gain from their immense eye for newness and put out inspiring and transformational work in the marketplace.
Majumdar said, “I guess, sometimes too much of a good thing is bad. So after all the work we did and the awards we won, we were getting a little too comfortable in Ogilvy! So with this opportunity, I felt it was the perfect way to shake that lethargy and get down to do what we do best - start cracking some sizzling ideas...!”
Chemjong added, “After 12 fabulous years, nobody thought I would ever leave Ogilvy, including me! But then Publicis happened. It was too good an opportunity to let go - in terms of our growth, the people we were getting to work with and also the vision for the type of advertising that was exciting. Well, here’s to another 12 fabulous years here!”
Along with a 12-year stint at Ogilvy, Majumdar has also worked with Leo Burnett.
Chemjong has also worked with Bates, Capital Advertising, Saatchi & Saatchi and Rediffusion.