Bajaj Corp appoints Motivator to handle hair and skin portfolio

Motivator has won the media planning and buying mandate for Bajaj Corp. The agency will handle the company's brands in the hair and skin care portfolio which include Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oi and No Marks.

 

The agency won the account post a multi-agency pitch. 

 

Sandeep Verma, president - sales and marketing, Bajaj Corp, said, "We are happy to move media duties on our brands to Motivator, which is part of the GroupM network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.

 

Motivator's Mumbai office will handle the business. 

 

Trishul Bhumkar, GM, Motivator West, said, “We are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It’s a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency's balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator."