Aviva urges young fathers to spend time with kids

Aviva Life Insurance has rolled out a new campaign featuring Sachin Tendulkar to activate its children plans, in sync with the brand essence “khul ke jiyo.”“With so many life insurance players talking about securing kids future, Aviva thought of cutting the clutter by bringing alive the insight through an activation programme,” said Vishal Gupta, associate director, marketing, Aviva. “The thought of enjoying today with their kids could become a reality with an opportunity to play with Sachin and his son.”