Campaign India Team
Jul 07, 2008

Aviva urges young fathers to spend time with kids

Aviva Life Insurance has rolled out a new campaign featuring Sachin Tendulkar to activate its children plans, in sync with the brand essence “khul ke jiyo.”“With so many life insurance players talking about securing kids future, Aviva thought of cutting the clutter by bringing alive the insight through an activation programme,” said Vishal Gupta, associate director, marketing, Aviva. “The thought of enjoying today with their kids could become a reality with an opportunity to play with Sachin and his son.” 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.