South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, has recently appointed Avian Media as their public relations agency. The agency already has accounts like IATA and Yatra.com in its kitty.
Evelyn Mahlaba, regional director: Asia, Australia and Americas, South African Tourism, said, “We were looking for a public relations partner with expertise and a deep
understanding of the travel and tourism sector and who could support us strategically to meet our business goals. The pitch presentation made by Avian Media was in line with our communication approach and a good feedback on the agency from our peers in the industry supplemented our decision to engage them as our agency. We look forward to Avian Media’s strong commitment to delivery and their innovative approach in planning and executing successful campaigns.”
Commenting on the client win, Nitin Mantri, chief executive officer, Avian Media, said, “We are pleased that South African Tourism has chosen Avian Media as their Public Relations partner to look after their Indian mandate. Our existing expertise in the travel and tourism vertical will help us deliver a strong campaign. The team is committed to surpass their expectation and is geared for a long and successful association.”