Campaign India Team
Feb 04, 2014

ASCI’s CCC upholds complaints against 57 ads in Nov ’13

Health and personal care continues to lead with the highest number of complaints received

ASCI’s CCC upholds complaints against 57 ads in Nov ’13
In November 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 57 ads, of the 65 complained against. Health and personal care continued to lead with the highest number of complaints received. 
Health and personal care
The CCC found the following claims in health and personal care product or service ads of 44 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld: 
Online Ads
The ad for contravened Chapter II of the ASCI Code.  The advertisement of website of contravened Chapter III.1 (b) of the Code and’s internet ad contravened Chapter I.1 of the Code. 
Food and beverages
The CCC concluded that the claims mentioned in these advertisements were not substantiated.  The advertisements contravened ASCI’s Code. 
The CCC concluded that the websites of Rameshwaram Vishwa Vidyapeeth University and Kendriya Vishwavidyala University claim of the ‘Universities being accredited by the British Accreditation Council’ was not substantiated and was misleading.  The websites’ claims contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code.  The complaint was upheld.
Consumer Durables
V-Guard Industries Ltd: V- Guard Water Heaters TVC contravened Chapter II of the ASCI Code.  The complaint was upheld.
The TVC by two different advertisers violated Chapter III.3 of the ASCI Guidelines on advertisements for automotive vehicles.
Health and Personal Care  
Company Brand
Ambic Ayurved NavPaurush Powder/Capsules 
Amba Health Clinic  
Anmol Ayur Clinic  
Ayurvedik Vikas Sansthan Energic-31 
Chaitanya Hospital  
Dhanvantari Super Speciality Ayurvedic Hospital & Panch Center
Dr R P Kakkar Clinic  
Shree Kalyan Ayurvedashram  
Dr. Nigam’s Good Health Pvt. Ltd  Dr. Nigam’s Hair Multiplication
Dr.Ashwini’s Obesity & Homoeo Health Care Centre  
Dr.Amrapali’s Trim N Tone  
Dr Bhurani Multi Speciality Homoeo Clinic  
Detox Hospital Detox
Dr. Care Cosmetics Syor Powder 
The Himalaya Drug Company Himalaya Sparkling White Toothpaste 
Dr. Sheetal’s Slim Express  
Future Planner Enterprises Ret Radifree Gold 
GTM Teleshopping Pvt. Ltd Brain Smart
Hindustan Unilever Ltd Pepsodent Germi Check + Expert Protection Pro Complete Toothbrush 
Dr.Sheetals Slim Express  
Hindustan Unilever Ltd  New Close Up Deep Action Toothpaste
Hans Herbal Overseas Hans Snow 
Indian Fowrazin  
Jolly Pharma Jolly Fat Go 
Jay Shree Pharmaceuticals Pilora Powder /Cream 
Jay Shree Pharmaceutical Fat Kill Capsules & Oil 
Mellitus Capsules  
Marico Ltd Nihar Shanti Amla Hair Oil 
Nirog Clinic  
Oma Health & Beauty Clinic  
Omega Hospital  
Pratiraj Herbal Pharmacy Navjeevan Hair Oil
Shathayu Ayurveda  
Tara Homeopathy Clinic  
Slim Care Herbal Products Slim Fast Capsule/Powder 
Shankar Nursing Home  
Roojssel’s Slimming Beauty and Hair Clinic  
Ranbaxy Laboratories Ltd Revital
Shape & Glow  
Sanjeevan School for Perfect Eyesight Natural Vision Improvement Centre
Sri Sanjeevini Solutions  
The Body Care Slimming & Beauty Clinic for Men and Women
Venktesh Dal & Flour Mill Santrupthi Diabetic Atta 
Online Ads  
Company Brand
Inasra Technologies Pvt Ltd 
Info Edge (India) Ltd  
Food & Beverages  
Company Brand
Pizza Hut  
International Pvt Ltd Bisleri Vedica 
United Biscuits Pvt. Ltd Mcvitie’s Digestive Biscuit 
Saboo Sodium Chloro Ltd Surya Salt 
Company Brand
Maruti Suzuki India Ltd Maruti Alto 800 
TVS Star City  
Company Brand
Rameshwaram Vishwa Vidyapeeth University   
Kendriya Vishwavidyala University   
Company Brand
Future Bazaar The Big Bazaar
Lal Kitab Amrit Yes I Can
Campaign India

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