The Advertising Standard Council of India (ASCI) has launched a national campaign against misleading, dishonest and indecent advertisements.
Through this campaign, ASCI hopes to encourage people to report any kind of dishonest or misleading ads across all categories.
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Talking about the campaign Prof. Dhananjay Keskar (pictured), chairman of the board of ASCI said, “ASCI firmly believes in the power of the common man, especially women, in India. We believe that to effectively regulate advertisements across India, masses will have to come forward and report misleading and indecent advertisements they come across. So much so that they can even verbally report on advertisement. This is a strong call of appeal to viewers, consumers and masses to become active agents in keeping the advertisements clean and honest.”
The media mix includes print, television (10 seconder), hoardings, banners and posters. ASCI officials are also giving lectures and presentations at school and colleges to get support from the country’s youth.