Around India in a litre: Lowe Lintas maps new trail for Bajaj Discover

Bajaj Auto has come up with the fourth installment of its Discover India series of TVCs that were developed as part of the launch communication for its bike Bajaj Discover DTS Si. Part infomercial, part commercial, the series titled 'Ek Litre Mein India Ki Khoj' has delved into hidden, but fascinating parts of India which, going by the campaign's thought, can be discovered with ease, thanks to the bike's fuel efficiency.