Arihant Jain joins Earth Rhythm as VP - marketing and operations
Moves from Droom
May 24, 2022 04:42:00 AM | Article | Campaign India Team
Earth Rhythm, a skincare brand, has appointed Arihant Jain as vice president, marketing and operations.
Jain's mandate is to lead the marketing strategy, manage the product portfolio and track the ATL and BTL spending for optimum budget utilisation. He moves from Droom, where he was director - marketing.
Harini Sivakumar, founder, CEO and Cosmetic Chemist, Earth Rhythm, said, “With an active focus on research-based and results-oriented products, Earth Rhythm has earned its credentials as a sustainable and inclusive brand amongst Indian beauty consumers. We've spent the past few years focusing on product and market fit, which has resulted in 5x year-over-year growth in the last three years. We'll double down on our marketing methods in the next phase of our expansion. Arihant's experience and knowledge are truly exceptional, and we are eager to have him on our side. D2C is becoming increasingly congested, and a strong brand recall strategy is critical to keeping customers engaged with the brand and its philosophy. Arihant's prior experience in these fields would surely be beneficial to the brand.”
Jain said, “It's an exciting time for D2C Beauty businesses, particularly Earth Rhythm. I first met Harini in early 2021, when she had a definite ambition to establish a name for herself in the sustainable arena, and I am thrilled to finally be a part of the family. With its extensive line of clean and clinically effective skincare products, Earth Rhythm offers unlimited opportunities to continue providing unique experiences to customers. I'm delighted to join the ambitious team and take forward the next phase of expansion to strengthen the company's leadership position in the market.”