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Industry leaders expect more multimarket brands to streamline agency support
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Omnicom Media Group rebrands as Omnicom Media.
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.