Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
For reasons I don’t quite know, I’ve never been good at picking winners. For years, when Ferrari ruled, I was a McLaren fan. 'I' lost for so many seasons, I lost interest in F1 racing itself.Then I jumped onto the Barclay’s English Premier League bandwagon, backing, godknowswhy, Liverpool. And year after year, Liverpool does OK till December and then the game falls apart. Never worse than this year, ahead of Manchester United by a country mile and then a series of bizarre draws and, last weekend, a loss to the-team-that-should-not-be-named.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.