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I had a coffee with Raj Nayak in his office yesterday morning.It was a meeting that I had requested, one with no agenda.We spoke about cabbages and kings and about his plans for his to-be-born new company, AIDEM Ventures.And Raj took me through a presentation on what AIDEM’s vision was and what they proposed to do.And he took me through an audiovisual which captured the opinions of various captains of industry on Raj the person, Raj the salesman, Raj the partner, Raj the strategist.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.