Republic Media Network has announced the appointment of Anand Sreenivasan as national head - branded content.
Sreenivasan will be leading Fluid, the branded content vertical of the group. He moves from The Quint, where he was head - West India, display and branded content.
Hersh Bhandari, group COO, Republic Media Network, said, “We would like to welcome Anand onboard then Republic Media Network. He is one the sharpest minds in the business of content. With over 16 years of work experience in the business of content and digital , Anand will add strength to the leadership team of curating some of the large IP’s for the Network and integrated brand solutions for clients. Anand will add strength to our core leadership team and lead the branded content vertical for the network nationally.”
Sreenivasan said, “The last couple of years have made the Indian content space fascinating and dynamic in nature. The emergence of new age content providers and multi-platform choice for the viewer has made it a challenge to all content creators. With Fluid, we will now look forward to creating bespoke content solutions for partners across digital and television. This will be a one-stop shop ensuring end-to-end content development and distribution.”
In a career spanning 16 years, he has also worked with ZoomTV, UTV, Sony, A+E | TV18.