AkzoNobel has announced the appointment of Mullen Lintas as its creative agency. This follows the paints and coatings company appointing the MullenLowe Group as its creative partner for its global marketing organisation based in Amsterdam. MullenLowe Group's UK office will run the global hub with regional support from the different local country offices.
Mullen Lintas' mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region.
Rajiv Rajgopal, managing director, AkzoNobel India, said, “We were impressed with the category understanding and the creative acumen of Mullen Lintas to understand our consumer value proposition. We look forward to a strong and effective long-term partnership with them to further strengthen our portfolio in the Indian market.”
Hari Krishnan, CEO, Mullen Lintas, said, “We are delighted to have won the India mandate for AkzoNobel. The challenges for the brand are clearly cut out in this highly competitive category with many new entrants also in the fray. It’s a great opportunity for us at Mullen Lintas to deploy our ‘challenger’ philosophy and deliver an unfair share of attention for the brands in the AkzoNobel portfolio."
AkzoNobel's portfolio of brands include Dulux, International, Sikkens and Interpon.