The Asian Federation of Advertising Associations (AFAA) has named Pradeep Guha, managing director of Culture Company, as the chairman. The AFAA has representations from 16 Asian countries and one of its primary objectives includes unifying all Asian associations involved in the various aspects of advertising.
Speaking about the appointment, Guha said, "While the improvement on standards, ethics and practices of advertising has constantly been the objectives of the AFAA, there is a need to review it in the context of regional and national socio-economic development. If we dare say it, advertising – both as a discipline and as a business – is at crossroads and there is a pressing necessity to harmonise and strengthen interaction between Asian and multinational agencies which will be a key focus of AFAA."
Speaking about the appointment, Guha said, "While the improvement on standards, ethics and practices of advertising has constantly been the objectives of the AFAA, there is a need to review it in the context of regional and national socio-economic development. If we dare say it, advertising – both as a discipline and as a business – is at crossroads and there is a pressing necessity to harmonise and strengthen interaction between Asian and multinational agencies which will be a key focus of AFAA."
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