Campaign India Team
Apr 24, 2010

Aditya Mehta's weekend plan

I’ve stopped making plans.There’s so much to do, so many places to be at, so many people to meet that I don’t want to promise anyone anything. And I don’t like to cancel plans and disappoint anyone, so I figured the best thing is to not make any plans in the first place. Rather I make plans at the last minute depending on my mood. I like the spontaneity and randomness of last minute plans.So like always I don’t have the weekend planned. But there’s lot of things I could do, like the following...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

3 hours ago

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

3 hours ago

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.

3 hours ago

Saransh Goila partners with Ember, choosing equity ...

The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.