The agency has an integrated brand development plan for ADF Foods, and will be involved right from packaging and retail design to the final brand communication.
Commenting about the win, Dhunji S. Wadia, managing partner, JWT Mumbai said, "We are extremely happy to partner ADF Foods on their creative communications. It is a clear testament of passion and teamwork at JWT. The mandate is an end-to-end solution where JWT will partner on the unification platform and include digital media, events and activation besides mainstream advertising."
Said Bimal Thakkar, managing director, ADF Foods, "We at ADF look forward to this alliance with JWT Mumbai for our re-entry into the Indian market. We consider JWT an extension of our marketing arm. Besides having great creative skills they also have an in-depth understanding of the Indian market."