ACCA hands media mandate to Carat

Carat India has bagged the media duties of the Association of Chartered Certified Accountants (ACCA). The account was won following a multi-agency pitch and will be serviced from Carat's Mumbai office.

 

Pooja Seth, head - marketing, ACCA India, said, “Carat India has proven to be a great partner for ACCA India. During their presentation, they understood what ACCA’s brand value, mission and ambition stood for and consequently, worked on presenting innovative media solutions to help increase the brand reach and deriving effective ROI.”

 

Rajni Menon, CEO, Carat India, said, “We are excited to be a partner to ACCA. I am happy that our strategic thinking, best in class proprietary tools and consumer-first approach are a few of the parameters on which ACCA India opted for the agency.”