Abhijit Dube has joined TBWA\Mumbai as general manager. He joins the agency from Lowe Lintas and Partners and will report to Govind Pandey, CEO, TBWA\ India.
Pandey said, “Abhijit’s appointment is key to TBWA\Mumbai operation, which shift to a more focused, less traditional, digital first model. His appointment adds further depth to a strong team of extremely talented individuals who are agents for change and will lead our agency to success using 'Disruption Live'. We welcome Abhijit to the collective and know he’ll play an instrumental role in our growth while facilitating the Disruption® offering to our clients.”
In a career spanning 15 years he has also worked with McCann, Rediffusion and Cheil.