BBH India has appointed Aarti Srinivasan as executive creative director. Srinivasan joins from MullenLowe Lintas where she was the group creative director. She will report to BBH India's chief creative officer and managing partner, Russell Barrett, and will lead a team of copy, art and design professionals.
Barrett said, "Aarti is an amazing talent and I'm incredibly excited to have her join us at BBH. She's obviously won a ton of awards and has created some great big brand work. But the thing that struck me the most with her work was how every single piece had a strong point of view. Her ideas are modern, progressive and beautifully crafted and I look forward to working with her to give shape to many more famous and modern pieces of work at BBH India."
Added Srinivasan, "I'm not a greedy person except when it comes to two things – great conversations and good work. At BBH India, I strongly felt there will be incredible possibilities to get both aplenty. All thanks to my first interaction with Russell, where I instantly felt a positive energy, open-heartedness and was drawn by the inspiring perspective on work and creativity that he generously shared. Also, BBH's philosophy of 'Good and Nice' struck a chord with me. I am eager to zag with the wonderful team here."
Srinivasan has 15 years of experience in advertising and has also worked with BBDO, Ogilvy and L&K Saatchi and Saatchi.
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