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A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.