Shortlists for the first edition of the Campaign for Dignity print ad competition have been announced. 50 entries have made the cut.
The jury met on 8 February 2014 in Mumbai to judge over 280 entries from India and Pakistan. The jury consisted of Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India.
The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. This is a joint initiative of Dignity Foundation and Campaign India. At least one member of the team entering the ad had to be under 30 years of age.
| Entry No. | Entry Name | Agency | City |
| 57 | Bieber | Gasoline | Mumbai |
| 129 | Alzheimer's | Kaleido Communications | Mumbai |
| 58 | Lambretta | Gasoline | Mumbai |
| 55 | Wanted, Lost, Missing | DDB Mudra | Bangalore |
| 19 | Pets For Sale | Contract | Mumbai |
| 24 | Long Copy | D'Hamidi Partnership | Karachi |
| 53 | Little things | Rubecon | Chennai |
| 88 | Main Kaun Hota Hoon | Interface | Mumbai |
| 118 | Akira | Draft FCB+Ulka | Mumbai |
| 203 | The Missing People | Tree Design | Delhi |
| 72 | 1931 relic | Lowe, Lintas & Partners | Mumbai |
| 99 | Wikipedia/Google | JWT | Mumbai |
| 185 | A Day in the life of a dead man | Metal Communication | Delhi |
| 223 | Beta / Bahu | Interface | Mumbai |
| 247 | Mindspace | Rabbithole India | New Delhi |
| 68 | Dog's Life | Contract | Bangalore |
| 181 | Bib Poop Walker | Draft FCB+Ulka | Gurgaon |
| 279 | Cry & Shout | McCann | Delhi |
| 15 | It's now your turn | Concept Communication | Mumbai |
| 41 | Burden, Pain, Problem | TCC | Chennai |
| 13 | I am an Orphan | Chirpy Elephant | Chennai |
| 17 | Once upon a time | Contract | Gurgaon |
| 21 | Switch | Contract | Mumbai |
| 42 | Look for their needs | TCC | Chennai |
| 51 | Don't deserve indignity | Dentsu | Bangalore |
| 66 | Age Faster | Contract | Bangalore |
| 93 | 15 minutes & 4 decades | DDB Mudra | Bangalore |
| 59 | Dadi Ma ki kahaniyan | Concept Communication | Mumbai |
| 179 | A better meaning | Metal Communication | Delhi |
| 20 | Invisible | Contract | Mumbai |
| 46 | 10 rupees | Interface | Mumbai |
| 67 | Anti-ageing | Contract | Bangalore |
| 105 | It's never too late | Metal Communication | Mumbai |
| 139 | Your Kids | BePostive24 | Chennai |
| 240 | Letter | Interface | Mumbai |
| 18 | What's Your Excuse | Contract | Gurgaon |
| 81 | Wrinkles | Water CDC | Bangalore |
| 198 | Age has character | Tree Design | Delhi |
| 4 | Boomerang | ADK Fortune | Gurgaon |
| 22 | Stairs | Contract | Mumbai |
| 49 | Eyes, ears, nose | DDB Mudra | Bangalore |
| 54 | Can Choose | Orchard | Bangalore |
| 76 | Human Furniture | Interface | Mumbai |
| 117 | Stories | Percept/h | Mumbai |
| 197 | Family Drawing | Interface | Mumbai |
| 31 | Statue | Contract | Gurgaon |
| 65 | Orphaned | Contract | Bangalore |
| 71 | A beautiful Sunday | Contact | Bangalore |
| 89 | Introspection | Ogilvy India - MSC | Bangalore |
| 100 | Choice | JWT | Mumbai |
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