Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 06, 2013
Client pressure is putting independent spirit at stake
GSK’s demand for pitching agencies to state a percentage ‘rebate’ and sign-on ‘bonus’ is just the latest in a raft of requests in 2013 from clients, says the author.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20230206060624.png&h=268&w=401&q=100&v=20250320&c=1)
The Work
Feb 06, 2023
Arbaaz Khan plays Roger Federer for Solana
Just Published
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
40 minutes ago
Redundancy is a business decision. Here’s how to ...
As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.
Media
2 hours ago
Creators aren't the destination; they're often a ...
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Advertising
3 hours ago
Gut only tells half the story
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
20 hours ago
Numero Uno charts a renewed path after operational ...
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
