Advertising
Danny Rogers
Dec 06, 2013

Client pressure is putting independent spirit at stake

GSK’s demand for pitching agencies to state a percentage ‘rebate’ and sign-on ‘bonus’ is just the latest in a raft of requests in 2013 from clients, says the author.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Haleon splits global creative account with WPP and Publicis Groupe
Advertising
Oct 02, 2025
Lucy Shelley

Haleon splits global creative account with WPP and ...

TV is booming again, but everything has changed
Advertising
Oct 07, 2013
Danny Rogers

TV is booming again, but everything has changed

Arbaaz Khan plays Roger Federer for Solana
The Work
Feb 06, 2023
Campaign India Team

Arbaaz Khan plays Roger Federer for Solana

Roger Federer keeps to his pinky promise in Barilla ad
The Work
Aug 10, 2022
Campaign Staff

Roger Federer keeps to his pinky promise in Barilla ad

Just Published

Accenture invests in AI upstart Alembic to further bolster client offering
Advertising
45 minutes ago
Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
Media
1 hour ago
Campaign India Team

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

Fyers Unveils 'Born to Trade' to celebrating the journeys of Indian traders
Advertising
1 hour ago
Campaign India Team

Fyers Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
Marketing
1 hour ago
Campaign India Team

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.