Dec 06, 2013

Client pressure is putting independent spirit at stake

GSK’s demand for pitching agencies to state a percentage ‘rebate’ and sign-on ‘bonus’ is just the latest in a raft of requests in 2013 from clients, says the author.

Oct 07, 2013

TV is booming again, but everything has changed

When ‘obituaries to TV advertising are oft-written’, the author reflects on a vote of confidence from an unlikely source