Wintech, a window and door solutions provider, has rolled out a film for the festive season, conceptualised by J. Walter Thompson Hyderabad.
It opens with a group of school students jumping a fence and entering their teacher's property. They spot him sleeping on a rocking chair through a window. They intend to disturb his sleep by lighting a huge fire cracker, which surrounds his building. They run out and hide to see the havoc it wreaks. The cracker causes all sorts of disturbance, even shaking up a tree. But to the amazement of the group of children, the man continues sleeping, and so does his dog. As one of them goes closer to the house to look for the cause, a super 'Soundproof windows' appears, and introduces Wintech, with a '#Soundproof Diwali' promise.
Agency: J. Walter Thompson Hyderabad
Story, screenplay, direction: Senthil Kumar
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by The Womb here