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Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months
Contact Customer Support at
[email protected]
or call+91 22 69489600
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.