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Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.