Tata Power has rolled out a campaign for its solar power capability.
Conceptualised by Wunderman Thompson, the campaign is titled 'Kamai Badhaye Dildaar Banaye' (increases savings and makes one generous). Through a film each, it shows the protagonist surprising his wife, son and daughter, with something more than they asked for, thanks to the financial savings he has made by using Tata Power's solar energy.
Ravinder Singh, chief – solar rooftop business, Tata Power, said, “As the leading power utility of the country, it is our constant endeavor to contribute to protecting the environment through cleaner and greener ways of consuming energy. With ‘Solaroof’, we wish to create awareness around our smart and sustainable Solar Rooftop solutions and help customers across the country to migrate to cost effective and environment friendly energy solutions.”
Tista Sen, regional creative director, Wunderman Thompson, added, “The future begs the question what kind of planet are we leaving behind for our children. In this context solar energy and sustainability are what the campaign embraces. Tata Power advocates life that harnesses the energy of the planet in an economical and easy way that is also financially viable. A combination of advocacy and a lifelong commitment that will make the brand resonate across homes in India.”
The campaign will be spread across media in 31 Indian cities.