Three young boys are running around playing, before stopping to climb atop a bike parked outside a house, in one of the films. As they mock-ride the bike with glee, everyone around watches and compliments Sharma on his new purchase. Just then, Sharma steps out with a mug of water, indicating that he is about to head to the open to relieve himself. An ashamed Sharma looks on as one man pretends to stop people from laughing before mocking him, saying he has a toilet at home, but not the habit of using it. The voice over says that a bike alone isn’t a sign of progress.
Credits
Client: Ministry of Urban Development, GOI
Campaign: Swachch Bharat – Asli Tarakki (TV, Bike, Naukri)
Agency: McCann Worldgroup
Creative Team: Prasoon Joshi, Prateek Bhardwaj, Kapil Batra, Rohit Devgun, Utsav Khare, Anshul Sharma, Ajit Singh Chandel, Jeet Kalra
Account planning: Jitender Dabas
Account management: Alok Lall, Sabina Singh, Nadeem Mohammad
Production house: Jamic Films
Director (film): Nikhil Rao