Campaign India Team
Aug 12, 2015

Snapdeal points to abuse of freedom, pitches 'Freedom week'

Watch the ad film conceptualised by Razorfish here

Snapdeal has rolled out promos for its ‘Freedom Week’ sale from 10 to 16 August. The film has been conceptualised by Razorfish. 
In an office, a young man excitedly collects colour printouts of some party pictures of his. A senior in the company and his secretary pass through the copy room. The scared protagonist shields the printouts with a folder, suggesting the unauthorised use of company utilities.  A voice over takes over calling the protagonist to attention with a ‘Saavdhan, azadi ka galat fayda mat uthao. Fayda uthao Snapdeal Freedom Week ka’(Attention, do not abuse freedom. Profit from Snapdeal Freedom Week). The voice over enlists benefits of the sale. As the protagonist walks past the copy room he sees a colleague taking printouts. The film ends with him cheekily asking the person if they are personal, rather than official.
Here's another film from the campaign (Home Alone):


Client: Snapdeal                                                                                                                      
Agency: Razorfish
Campaign India

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