Pulse candy has launched a new two-film campaign, taking forward its ‘Pran Jaaye Par Pulse Na Jaaye’ storyline. The new campaign features stick figure characters in humorous situations.
The first film shows banter between a married couple, while the other is about two friends pulling a fast one on each other inside a computer screen. Wunderman Thompson has conceptualised the campaign.
Arvind Kumar, JGM, marketing, DS Confectionary Products said, “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’. We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with stick figures to fortify the alluring magnetism of Pulse in an amusing and entertaining way.”
Sundeep Sehgal, ECD, Wunderman Thompson, said,“ Pulse stands for joy and uniqueness, and the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.