Campaign India Team
Jun 10, 2016

Pick of the week: Heineken beats 'The Cliché'

Watch the film on an activation around the UEFA Champions League final here

Is it a myth that only men love football? Heineken addressed that prior to the UEFA Champions League final on 28 May in Milan.
 
Ahead of the game between Atlético Madrid and Real Madrid, Heineken, a sponsor of the tournament, arranged for three men in Brazil to gift their partners a 'weekend spa' so that they could watch the game 'undisturbed' at a Heineken party. All expenses covered. So the men go about coaxing their girlfriends to take up the offer. They agree.
 
On match day, the men reach the party venue all set for the game. To their surprise, their girlfriends pop up on screen, in spa attire, gushing about how much they are loving it. The reveal follows – the women, football fans themselves, had been flown to Milan by the brand to watch the final. 
 
But the men were in for a pleasant surprise too. They were given passes to watch next year's finals, this time with their partners.
 
We like the twist.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

6 hours ago

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

7 hours ago

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

7 hours ago

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.