Parachute celebrates Onam by getting Covid-19 survivors to thank nurses
Watch the film conceptualised by VMLY&R
Aug 26, 2020 08:51:00 AM | Video | Campaign India Team
Marico has rolled out a film to celebrate Onam for its haircare brand Parachute Advansed Gold.
Conceptualised by VMLY&R, the film salutes and celebrates nurses as the brave warriors. It urges those celebrating Onam to express their gratitude through their Pookalams, a floor decoration with flowers which is an integral part of the festival celebrations.
Koshy George, chief marketing officer, Marico, said, “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors.”
Venkatagiri Rao, CCO, SEA and India, VMLY&R Asia, said, “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than COVID survivors. We made real survivors the voices of Parachute Advansed Gold’s #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”