Campaign India Team
Feb 16, 2021

Panasonic ACs shift the focus from sprays and disinfectants with technology that takes on bacteria, viruses

Watch the film conceptualised by Wunderman Thompson here

Panasonic has rolled out a campaign titled '#MeetTheFuture' for its range of air conditioners that claim to be effective against 99% of bacteria and viruses.
Conceptualised by Wunderman Thompson, the campaign consists of a film which shows a lady visiting her nephew's house. She enters with a spray in hand to sanitise and disinfect the house. The family tells her that she doesn't need to because they have a Panasonic AC which has technology to take on bacteria and viruses. The film ends with her brother asking her to 'stop spraying and chill' instead. 
Shirish Agarwal, head - brand and marketing communications, Panasonic India, said, “A safe and healthy interior environment is the basic requirement of today’s consumer. Keeping that in mind #MeetTheFuture campaigns have been designed to accentuate the value proposition of our ACs, i.e., health, comfort, design and durability. I believe there’s a Buaji alive in each of us and, the campaign highlights those essential slice-of-life moments that are relatable to all.”
Joy Chauhan, SVP and managing partner, Wunderman Thompson, Delhi, said, “The global Covid crisis has dominated headlines, and brought back everyone’s attention to personal health and hygiene. Consumers are actively seeking products and solutions that can help them stay protected. As people spend more time in their homes, Panasonic has been working on bringing cutting edge technology to consumer goods, that aim to turn homes into comfortable sanctuaries, allowing consumers to feel safe, protected and healthy. This is truly the pinnacle of development in consumer goods tech and Wunderman Thompson is proud to partner the growth of brand Panasonic with communication solutions for a new market of young, savvy consumers.”
Campaign India

Related Articles

Just Published

7 minutes ago

KFC’s Double Down Burger has enough chicken for ...

Watch the film conceptualised by Ogilvy here

13 hours ago

S4 Capital adds Salesforce specialist Destined to ...

The Australia-founded company has 85 certified specialists and offices in Singapore, Thailand, Vietnam, and Pakistan

13 hours ago

Marketing in Asia is a balancing act: Visa's ...

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data