Raahil Chopra
Sep 05, 2012

Nihar Naturals encourages children's education in new campaign

WATCH the TVC created by BBH India here

wide player in 16:9 format. Used on article page for Campaign.

Nihar Naturals has launched its “Chhotte Kadam Pragati ki Aur” campaign. The campaign provides a platform for consumers to take small steps to enable a brighter future for underprivileged children.

Created by BBH India, the TVC highlights the latest initiative by Nihar Naturals, where each time a woman buys a bottle of Nihar Naturals, 2 per cent of all proceeds will be contributed to the cause of children’s education in partnership with CRY India.

The TVC opens with brand ambassador Vidya Balan walking up to two children, who are sitting in the open and studying. She provides the two of them a cup of tea each and encourages them to continue studying. Balan then provides the voice over for the film and introduces Nihar Naturals' new offer.

Commenting on the TVC, Subhash Kamath, managing partner, BBH India, said, “The conceptualisation of the new 'Chhotte Kadam Pragati ki Aur' campaign was to further establish Nihar Naturals’ role as a facilitator of women in India. The TVC shows that a simple step of changing your hair oil to Nihar Naturals leads to a small but meaningful contribution to society.”

Sameer Satpathy, executive vice president and head marketing, consumer product business, Marico, said, “Nihar Naturals has always played the role of an enabler of progress for the women of India. With our new 'Chhotte Kadam Pragati ki Aur' campaign, we’re giving women across India the support to be part of something larger, where they use their choices to contribute to children’s education. Nihar Naturals continues its efforts to empower women to partake in the progress of society at large.”


Client: Marico
Agency: BBH India
Creative: Russell Barrett, Suyash Khabya, Roshni Kavina
Account Management: Subhash Kamath, Abhimanyu Khedkar, Royston Netto
Strategic Planning: Partha Sinha, Yousuf Rangoonwala
Agency producers: Hitesh Kalia, Rahul Kulkarni
Director: Vivek Kakkad
Producer: Shahzad Bhagwagar (Curious Films)

Campaign India

Related Articles

Just Published

8 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

8 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

9 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

12 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.