Nihar Naturals has launched its “Chhotte Kadam Pragati ki Aur” campaign. The campaign provides a platform for consumers to take small steps to enable a brighter future for underprivileged children.
Created by BBH India, the TVC highlights the latest initiative by Nihar Naturals, where each time a woman buys a bottle of Nihar Naturals, 2 per cent of all proceeds will be contributed to the cause of children’s education in partnership with CRY India.
The TVC opens with brand ambassador Vidya Balan walking up to two children, who are sitting in the open and studying. She provides the two of them a cup of tea each and encourages them to continue studying. Balan then provides the voice over for the film and introduces Nihar Naturals' new offer.
Commenting on the TVC, Subhash Kamath, managing partner, BBH India, said, “The conceptualisation of the new 'Chhotte Kadam Pragati ki Aur' campaign was to further establish Nihar Naturals’ role as a facilitator of women in India. The TVC shows that a simple step of changing your hair oil to Nihar Naturals leads to a small but meaningful contribution to society.”
Sameer Satpathy, executive vice president and head marketing, consumer product business, Marico, said, “Nihar Naturals has always played the role of an enabler of progress for the women of India. With our new 'Chhotte Kadam Pragati ki Aur' campaign, we’re giving women across India the support to be part of something larger, where they use their choices to contribute to children’s education. Nihar Naturals continues its efforts to empower women to partake in the progress of society at large.”
Agency: BBH India
Creative: Russell Barrett, Suyash Khabya, Roshni Kavina
Account Management: Subhash Kamath, Abhimanyu Khedkar, Royston Netto
Strategic Planning: Partha Sinha, Yousuf Rangoonwala
Agency producers: Hitesh Kalia, Rahul Kulkarni
Director: Vivek Kakkad
Producer: Shahzad Bhagwagar (Curious Films)