The Work
Olivia Parker
Oct 11, 2018

New Vicks campaign could mark Publicis' awards comeback, says creative chief

As Vicks' second 'Touch of Care' video goes viral, Bruno Bertelli talks the value of a good creative today

As Vicks' second 'Touch of Care' video goes viral, Bruno Bertelli talks the value of a good creative today

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Eknath Shinde's message to advertising, marketing and media professionals

7 Eknath Shinde's message to advertising, marketing and media professionals

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

8 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Moves and Wins: Week of 30 June

10 Moves and Wins: Week of 30 June

Related Articles

Ranveer Singh pops a Vicks and stands up to Ronit Roy
Advertising
Mar 28, 2022
Campaign India Team

Ranveer Singh pops a Vicks and stands up to Ronit Roy

Picks of the Week: IAPC, Vicks
Advertising
Mar 31, 2017
Campaign India Team

Picks of the Week: IAPC, Vicks

Campaign India top 50: Part five
Advertising
Dec 31, 2021
Campaign India Team

Campaign India top 50: Part five

Creative critique from a gender lens: 30 October- 3 November
Advertising
Nov 10, 2023
Dr AL Sharada

Creative critique from a gender lens: 30 October- 3 ...

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
1 day ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
1 day ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
2 days ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
2 days ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.