Campaign India Team
Feb 15, 2017

MTV takes on homophobes, says '#LoveCantBeChee'

Watch the film conceptualised in-house here

On the occasion of Valentine's Day, MTV India has rolled out a film targetted at homophobes as it tries to push home its message, 'love can't be disgusting'.
 
The film shows people in public spaces indulging in questionable things that include a man picking his nose, another man smelling his armpit sweat, a pani-puri vendor cleaning his ear and scratching his chest while serving people, a man burping in a crowded elevator,  while another is scratching his backside in a hospital room, but the sight of two male lovers holding hands causes an uproar which leads the couple from being thrown out of a restaurant.
 
It ends with a message while those habits are ignored, the same people label two men holding hands as 'chee' (dirty). The voice over asks 'How can love be a disgusting thing? Love should be loved'. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Veteran PR professional KS Neelakandan passes away
Premium
2 hours ago

Veteran PR professional KS Neelakandan passes away

The former director of public affairs at Pfizer was one of the pioneers of PR in India

Premium
Nokia captures the different moments of Diwali
Premium
5 hours ago

Nokia captures the different moments of Diwali

Watch the film conceptualised by McCann Worldgroup India here

Premium
Concept BIU acquires Bluebytes
Premium
5 hours ago

Concept BIU acquires Bluebytes

Bluebytes is a media monitoring and analysis company

Premium
Unmetric Engagement Meter: Facebook top 20 (1-10 October)
Premium
5 hours ago

Unmetric Engagement Meter: Facebook top 20 (1-10 ...

Posts from Fortune Foods, Cadbury Five Star, Greenply Plywood